If you are starting a new online business then choosing the right website name is key to your success as is your choice of web hosting company.
Firstly you need to pick a memorable name that ideally incorporates your keyword phrase in it. However given the huge number of websites that are registered each day then it may take you some time to find a suitable one, and then you will need to decide if you want a country specific url such as .co.uk for the United Kingdom, or whether you want a .com address.
Personally I would suggest buying a .com domain every time, as the majority of web browsers default to the .com address if you just type a keyword in the url toolbar.
That alone said, if you are planning on it being a major business, or having country specific sites in future you would be wise to buy as many country specific names as you can afford, even if you only use the .com one from day one, by buying the others then you can protect your brand name from cyber squatting.
A good website name can make or break your business, it really is that simple.
When registering a domain name there are also a few other things that you should do to safeguard your domain, and the very first one to do is “Lock” the status of your domain so that no one can attempt to transfer it without your knowledge. This is vital to stop any attempted theft of your domain name.
Indeed I have seen this first hand whereby a 2012 Olympic domain name was the result of an attempted highjack, luckily the owner had the site locked, but an attempt was made by a larger company to transfer, and hence steal the name.
You should also use a “Who is” guard to protect your personal details, this is whereby if someone uses a “Who is” search on the Internet to find out the personal details such as your name, address, email and even phone number of the site owner, then these personal details cannot be seen.
I think most of us would wish to keep these details secure from others, and such a “Who is” guard only costs around $3 per annum.
When it comes to physically registering your website name you may well consider approaching a web development company first of all, if you are not planning on building the website yourself then this is a good idea as when you buy the site name you will need somewhere to host it and for this you will need to find a web hosting company.
A lot of companies that sell names also offer hosting, but again if you are not going to develop the site yourself, then this is a service that would be best bought from your website developer as they will be able to advise on what capacity you may need in terms of bandwidth and storage, as well as what email storage that you will need.
A family-run web design and development agency in Maidstone, Web Design Kent from TME can help see your business grow online with online marketers and consultants happy to help see your website expand and thrive every step of the way.
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